Serengy Ideology

The Book Guild promotes a new ideology known as the “Serengy Ideology.” Its central principle is that human beings should develop and utilize intellect and conscience in balanced harmony. Intelligence and conscience are fundamentally different concepts. Intellect is a collection of knowledge and experience associated solely with the brain and formed only within the Living. Conscience, on the other hand, refers to the inner sensitivities carried within our Genesis spirit—an inherent human awareness that accompanies us. These inner sensitivities possess their own expressions, independent of intellect. In essence, all harmful intentions and wrongful impulses—everything that is “DON’T”—are already encoded within our conscience as “Do not” from the very beginning. The Serengy Ideology is the call for revealing these concealed codes and living in accordance with them.