4. About the Concept of the “Serengy Era” Book Guild
The primary purpose of the “Serengy Era” Book Guild is to introduce and disseminate, on a global scale, a unique method aligned with the message of the book—one that cautions humanity about the negative shift in the overall tendency of human consciousness and moral awareness. This method aims to restore and renew “humaneness and humanness” in response to the widespread moral decline and loss of humane qualities observed across humankind.
The Guild seeks to establish a “New sphere of Human Conscience,” transcending borders and barriers of languages and cultural differences. For anyone in the world may joint this Guild if they wish. Membership is open to all people regardless of age, gender, religion, ethnicity, nationality, or social and financial standing.
At present, the Guild is joined primarily by Readers and Attendants who have already read the “Serengy Era” book. However, individuals who understand and support the concept of the book, as well as domestic and international institutions engaged in similar activities, are welcome to join. Furthermore, we have created an open social platform for anyone who accepts and wishes to follow the emerging new ideology expressed through “Serengy Era” and “Serengy Humanity.” Research and development for these initiatives are actively underway.
The unity of all Attendants of the Guild through shared consciousness helps soften and harmonize conflicts among differing viewpoints, fosters mutual understanding, and enables the collaborative development of compatible ideas. More importantly, this collective unification carries a new and profound concept: to embody, together, a “New state of consciousness”—a spiritually awakened mode of being grounded in conscious ethics—within our Living. This becomes a practical model for cultivating healthier social mentality and fostering a more balanced and humane environment.
The long-term mission of the Book Guild is to spread and establish the “Serengy Ideology” throughout the world, eventually giving rise to transnational movements and expanding the presence of Serengy Humans across societies. As a result, a small yet meaningful structure of a humanized society—one that supports the innate ethical conscience endowed by Nature—will be formed within this Living. Furthermore, this structure is intended to serve as a model that demonstrates a new social psychological pattern for future humankind: a pattern that societies can observe, learn from, and adopt in the generations ahead.